The latest research by Strategy Analytics shows that through close cooperation with British operators O2, Vodafone, EE/BT, and Three, the two major Chinese manufacturers Xiaomi and Oppo, are rapidly emerging. The two companies are expected to gain a high-digit shipment share in Q1 of 2021.
Woody OH, Director of Strategy Analytics, said: "Xiaomi and Oppo ranked third and fourth in the UK smartphone market, leading Huawei, and they are consolidating their share of the UK smartphone market. The two Chinese manufacturers will rank direct shipments of 4G and 5G smartphones to British operators. Operators are expanding the coverage of 5G services across the country and focus on purchasing 5G smartphones at competitive prices. Huawei has already been out. "
Neil Mawston, Executive Director of Strategy Analytics, pointed out: "Until 2019, the UK smartphone market has dominated by Apple, Samsung, and Huawei. But Xiaomi and Oppo have quickly seized the opportunities brought by Huawei''''s geopolitical issues. British operators need a group of innovative OEM manufacturers to provide high-quality and inexpensive 4G/5G equipment to support the transition to the next generation of 5G technology. "
Strategy Analytics Senior Analyst Rajeev Nair pointed out: "In Q4 2020, Xiaomi and Oppo have achieved median shares in cooperation with various operators. We expect that their shares will reach high digits in Q1 and Q2 in 2021. ."