According to foreign media reports, research institutions predict that Apple’s iPhone 13 series will have strong demand after the launch, which has greatly boosted the overall iPhone sales, reaching sales in the third quarter. 51.5 million units were purchased, an increase of 22.6% month-on-month.
But, due to the short sales time of the iPhone 13 in the third quarter, only one week, Apple failed to surpass Samsung in the third quarter, becoming the world''s largest smartphone manufacturer in the quarter.
According to data from research institutes, in the third quarter, Samsung’s smartphones sold 61 million units globally, an increase of 17.9% from the previous quarter, and its share of global new sales of smartphones in the quarter was 21.2%, which was significantly higher than Apple’s 15.9%.
But research institutions also predict that Apple will surpass Samsung in the fourth quarter to become the largest smartphone manufacturer driven by strong demand in the iPhone 13 market and many shipments.
Research institutions predict that in the fourth quarter of global sales of smart phones, Apple''s share will increase to 23.2%, and Samsung will drop to 19.4%.
It is worth noting that the fourth quarter when many new iPhones are shipped is usually the quarter with the highest overall sales of Apple’s iPhone. The sales of Apple’s smartphones in the quarter will usually exceed that of Samsung, as was the case in the fourth quarter of last year when the iPhone 12 was launched in large numbers.
A report before released by a research institution showed that driven by the large shipments of the iPhone 12 series, the iPhone shipped nearly 80 million units in the fourth quarter of last year, accounting for 20.8% of global new sales of smartphones in the quarter, which is higher than Samsung’s 16.2%.